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In Practice

Built on sustainability, equity, and beauty, In Practice is a small team of creatives on a mission to reimagine relationships to daily living through accessible rituals rooted in simple virtues. They aim to make tools that ground others and encourage stillness and intention. Things that inspire sniffing of flowers and philosophical musings over the pour of a nice cuppa. Because they believe there is great beauty in these everyday moments.

Santa Cruz, California

Ownership & Values: Woman-Owned, BIPOC, AAPI, and LGBTQIA+