Visit our store at 316 N 2nd Street Minneapolis

Join our community for perks and exclusive event access

Join our newsletter for updates on new arrivals, styling tips, workshops and more

Nationwide shipping and store pick-up available

In Practice

Built on sustainability, equity, and beauty, In Practice is a small team of creatives on a mission to reimagine relationships to daily living through accessible rituals rooted in simple virtues. They aim to make tools that ground others and encourage stillness and intention. Things that inspire sniffing of flowers and philosophical musings over the pour of a nice cuppa. Because they believe there is great beauty in these everyday moments.

Santa Cruz, California

Ownership & Values: Woman-Owned, BIPOC, AAPI, and LGBTQIA+