Though Story & Teller officially launched in 2023, it was in the making for far longer. After embarking on a career in marketing, Rachel Cafferty was perpetually drawn to the decor industry, using her spare time to maintain a small design blog as well as freelance for a home boutique in Kansas City and an interior designer in Los Angeles. When she and her husband bought their first home back in her home state in 2018, she found herself sinking endless hours scouring for homewares and furnishings that were stylish, unique, and responsibly made.
"It just shouldn't be this difficult."
The idea of Story & Teller sparked: a design-forward brand that cares every bit as much about the backstory of an object as its outward appearance. After years of ideating, researching, planning, and revising, she finally found a dream storefront in the North Loop of Minneapolis to plant her roots and grow a business that helps people create refined spaces where they feel incredible.